Forget about your product for a second. You can dress it up, put a nice bow on it and offer it for the best possible price - but none of that matters. Even with the best product in the world, thea company doomed to failure, if nobody knows about it. Those with the most leads win. That's easy. If you generate a lot of leads but have an average product – you still winBecause leads mean more sales. And sales mean more profit (in most cases). That's why I'll show you how you can get more leads for your company with these 19 clever methods.
Deal directly with leads
Direct customer engagement should be one of your highest priorities. Most companies choose the route of indirect engagement - like FAQs. This is not the most effective way to engage.
Direct engagement, on the other hand, takes advantage of live chats, forums, and help centers—where customer service representatives are available 24/7 to address any questions appropriately. More engaged customers result in more word-of-mouth referrals, and therefore more leads.
Use outbound & inbound marketing
According to statistics, Inbound marketing still more effective than outbound marketingBut that doesn't mean you should forget about outbound marketing. Try to use both concepts in a balanced way, as this will help you toLead countand possibly generate more business.
From one Inbound perspective out, you canEmail Marketing personalize and become more active in online communities by regularly informative content and solve common customer problems. This will help you to build healthy relationships with your customers and generate more leads.
Invest in new technology
New technology sets the trends in the sales market, for example smartphones. Many people now access their emails or browse websites on their smartphones or tablets, which shows you that you should invest in making your marketing activities compatible with these devices. This will allow you to reach the maximum number of your customers.
In summary, you should focus on emerging technology and channels, that bring you more leads, take a look.
Find leads on Twitter
Twitter is not only a social networking website, but also a Source of potential leads for your company. With the help of Followerwonk, you can analyze the following aspects: information about followers, at what times your followers write tweets, etc., so that you can target audience that are associated with your niche.
Develop & optimize informative content
It is undeniable that Content good source for web traffic - which results in more leads. But it has to be informative. High quality content can be an asset to you as it attracts traffic to your website beyond the launch date. Try incorporating images, videos and infographics to increase share counts and engagement.
Let your tweets sing
If possible, add your tweets Add pictures. Images make many things appear more interesting and engage your customers. Also use hashtags to make your content easier to find. The more often you are found, the more leads you will get.
Make use of databases
Data.com is a huge database where you can find potential leads for your business. It maintains a list of businesses with accurate contact information so you can identify relevant leads in no time. Since Data.Com provides a comprehensive set of data instantly, it can help increase sales by 25%.
Market through LinkedIn
As we all know, LinkedIn is a business-centric social networking website. It can prove to be a great platform that can bring new clients to your business. LinkedIn allows the user to publish content to an already engaged audience.
Automate your marketing
What about a tool to generate more leads?
Drip is an application which Marketing Automation in the form of a well-designed Pop Up, Email Marketing and more. You can collect information about prospective customers and convert them into real leads on autopilot.
Comment on other blogs
Writing comments on blogs can help you get your name out there and potentially generate leads. Be helpful and generous with your comments and people will want to see what you have to offer them.
Start a guest blog
Guest blogging can be very helpful for lead generation, but only if the following aspects are done properly:
- Articles have relevant information for the target audience.
- On your site, you send people back to an appropriate landing page.
- Your posts contain unique information.
- The page you need for your Blog is recognized by your target audience.
Use email marketing
E-mail marketing features the concept of direct engagement. As you develop email content to generate leads, consider the following:
- Subject line: The subject line must be enticing enough to make the recipient want to read the content. The subject line should address the problems that concern your potential leads.
- Short & Sweet: The Content of your email should be concise, short and binding.
- Integrate social media: Include social media links in your emails so readers can easily be redirected to your social media page.
- Embedded images: A picture says more than 1000 words; thus, it is a good idea to embed images in your texts, as well as your emails. (Tip: Try to include light images so that your email content loads faster).
- Integrate a call-to-action button: CTAs are most effective in the top half of the email.
Don't forget your signature
Make your email signature effective by embedding a link that takes the reader to relevant content With the help of link integration, your chance of getting maximum web traffic flowing towards your content will be much higher.
When you implement HTML in your emails, test it on all platforms to make sure everything works well.
Develop a game app
It depends on your target audience, but statistics suggest that people would rather spend their time on gaming apps than reading a blog. It may be possible to attract leads to your business through a gaming app. But, this will only be possible if you design a creative game that drives web traffic directly to your business.
This can be a very expensive adventure, especially if you provide the app for free – but it will definitely become a unique element in your marketing activities.
Participate in forums
Forums are the perfect place to get to know your customer more intimately. The better you know your customer, the easier it is to contact them about a potential offer. Be active in a forum, share your views with members and answer their questions.
Interview influencers
Get in touch Influencersthat are respected by your customers and interview them for your blog or social channels. Keep it as simple as possible by asking short/smart questions and then ask them to share their final product. Your potential customers will see this as Proof of your credibility and your chance of generating new leads is increased.
Share videos on YouTube
YouTube is not just a video hosting service. It is a massive search engine. YouTube is more popular than any other social media platform like Facebook, Twitter, Google+ etc. Compared to other social media sites, posts stay there for a very long time. Thus, this is the best channel to send referred web traffic in the long run.
This platform allows you to create and maintain your own channel where you can share videos related to specific events, imperative tutorials, and more. This will help you stand out among your competitors and attract more leads for your business.
Offer a free software tool on your site
If you want an easy to use software tool If you offer it for free on your site, it will build trust within your target audience. One example is the Web Analyzer, available on Neil Patel's blog Quicksprout.
More trust inevitably means more leads.
Add a quiz to your blog
Posting a quiz on your blog can make your content appealing and attract more attention from your online audience. It can even entice readers to give their feedback about your blog and articles. This will also help you build a closer bond with your audience and get more leads in the long run.
There is a free tool that QuizBox and helps you create a quiz in a few simple steps and publish it on your blog.
Through our many years of work and over 100 successful projects, we have been able to gain a lot of experience. We passed on this know-how in online marketing at presentations given by Google, the Chamber of Commerce and Industry and the Chamber of Crafts, among others.
With know-how, creativity and passion, we develop marketing strategies tailored to our customers that will lead you to safe and sustainable success. Together, we will implement your online marketing in such a way that you increase your sales and return on investment in the long term.
Arrange a free consultation now or 0561 / 850 194 76 call up.
