Gabriel Cáceros on LinkedIn: Instacart Campaign Basics (2024)

Frequency Cap AMC-Driven Optimizations 🔶Data provided by: Dustin Wassner / btr media Let's talk about AMC, but first, imagine you're playing with LEGOs. Do you consider yourself a Master Builder? Well, think of AMC as having tons of LEGO pieces, each representing data, information, and facts about the individuals who buy stuff on Amazon.For instance, AMC can help us understand how often someone sees an ad on Amazon. It's super important because we want people to see the ad just enough times, not too many or too few. In this case, this AMC lil feature is one of those "pieces" I mentioned above. It's like making sure you show your incredible LEGO creation to your friends just the right amount of times so they think it's cool but not annoying. 😂With AMC, we can see exactly how often someone sees an ad and if they buy something. 👊🏽It's top-notch data that reveals who's viewing our ads and their actions afterward. 🤯By leveraging AMC, we optimize our ads to attract more shoppers to your brand on Amazon. Our goal is for them to interact with your brand just enough to convert them into loyal customers!So, if you're interested in how we use AMC to make our ads awesome or want to chat, feel free to shoot a message to Dustin Wassner or me! 😊hashtaghashtag#adtech #amazonppc #retailmedia #btrmedia

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Semana de Walmart+ vs Prime Day 📦🌞Ambos eventos ocurrirán en los próximos 30 días aproximadamente...¿Quieres escuchar algo interesante? 🤔La semana después de que ambos eventos concluyeron, durante la semana previa a la Semana de Walmart Plus (finalizando el 9 de julio de 2023), las ventas de membresías aumentaron un 43% semana tras semana.Ese fue el incremento más significativo semana tras semana en las ventas de membresías de Walmart Plus en 2023.Hablando del futuro de Walmart... ¡Podríamos ver números aún mayores este año!Pero, ¿qué es Walmart+ en primer lugar?Walmart Plus (Walmart+) es un programa de membresía ofrecido por Walmart diseñado para competir con servicios similares como Amazon Prime.Lanzado en septiembre de 2020, Walmart+ ofrece varios beneficios a sus miembros:Entrega Gratuita: Incluyendo entrega gratuita el mismo día si está disponible.Escaneo Móvil y Pago: Esta función permite a los miembros escanear productos con su teléfono mientras compran en la tienda y pagar usando Walmart Pay para una experiencia de pago más rápida y sin contacto.Ofertas Exclusivas: Los miembros tienen acceso a promociones especiales y ofertas no disponibles para no miembros.En paralelo, Walmart ha permitido a los vendedores almacenar y enviar inventario desde Centros de Cumplimiento de Walmart para una mejor experiencia al cliente.¿Cuáles son nuestras recomendaciones para una exitosa Semana de Walmart+?🔥 Movimientos Estratégicos para la Semana de Walmart Plus:Control de Presupuesto: Monitorear el gasto para asegurarse de maximizar cada dólar. Decisiones Basadas en Datos: Utilizar análisis en tiempo real para adaptarse y capitalizar en los productos más populares.🔗 Conectemos y Conquistemos: ¿Cómo estás enfrentando los desafíos de la Semana de Walmart+ y Prime Day?Comparte tus estrategias o preguntas abajo. ¡Aprovechemos juntos al máximo estos eventos!#WalmartPlus #PrimeDay #Ecommerce #Retail #Walmart #AmazonPrime #TendenciasRetail

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Exciting Changes in Amazon DSP Creative Options! 🚀Just listened to Justin Nuckols & Adam Mellott from btr media, and wow, they dropped some knowledge bombs on DSP creatives and possibilities.Here’s a summary of what I learned. For more details, check out the Better Advertising with BTR Media podcast (link in the comments).Key Takeaways:🔹 Component-Based Creative: This new name still functions like the former REC, linking directly to a product detail page on Amazon, pulling main images, ratings, and reviews. It ensures a familiar Amazon look and feel that drives success.🔹 Link In and Out Capabilities: DSP allows advertisers to drive traffic both to and from Amazon, even to external websites. This is a game-changer for both endemic and non-endemic sellers. (Non-endemic: Brands not native to Amazon.com)🔹 Custom Creatives: Beyond standard templates, custom creatives enable unique images and headlines, enhancing your brand's appeal, especially if you have strong visual assets.Top Performing Creative Types:Standard Display: Leverages Amazon’s trusted branding, typically seeing higher click-through and conversion rates.Video (OLV): Engaging videos attract attention with motion and storytelling, ideal for product detail pages and external websites.Audio Ads: Tailored to Amazon-owned properties and include interactive elements like Alexa commands.Strategic Messaging: When crafting DSP campaigns, tailor your message according to the buyer's journey.Awareness Stage: Highlight your brand name and main product benefits. Use top keywords.Consideration Stage: Differentiate with unique selling points like official licenses or notable achievements (e.g., "Gone viral on TikTok").Decision Stage: Emphasize deals or savings, ensuring your ad copy aligns with promotion dates.Amazon DSP offers advertisers a robust toolkit with diverse creative options to suit various campaign goals. Leveraging the right creative types and tailored messaging can significantly enhance your campaign's performance, whether you want to drive brand awareness, capture new customers, or re-engage past buyers.💡 Interested in learning more or need help with your DSP strategy? Let’s connect and discuss how we can optimize your campaigns for success!#AmazonDSP #AmazonAds #AmazonPPC

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Walmart+ Week vs. Prime Day 📦🌞Both events are happening within the next 30 days or so...Want to hear something interesting? 🤔The week after both events closed, during the week preceding Walmart Plus Week (ending July 9, 2023), membership sales soared 43% week-over-week.That was the most significant week-over-week increase in Walmart Plus membership sales in 2023.Talking about the future of Walmart... We might see even bigger numbers this year!But what is Walmart+ in the first place?Walmart Plus (Walmart+) is a membership program offered by Walmart that is designed to compete with similar services like Amazon Prime. Launched in September 2020, Walmart+ provides several benefits to its members:Free Delivery: Including free same-day delivery if available.Mobile Scan & Go: This feature allows members to scan items with their phone as they shop in-store and pay using Walmart Pay for a quicker, contact-free checkout experience.Exclusive Deals: Members get access to special promotions and offers not available to non-members.In parallel, Walmart has allowed sellers to store and ship inventory from Walmart Fulfillment Centers for a better customer experience.What are our recommendations for a successful Walmart+ week?🔥 Strategic Moves for Walmart Plus Week:Budget Watch: Monitor spend to ensure you're maximizing every dollar.Data-Driven Decisions: Use real-time analytics to pivot and capitalize on trending items.🔗Let’s Connect & Conquer:How are you tackling Walmart+ Week and Prime Day challenges? Drop your strategies or questions below. Let's make the most out of this events together!#WalmartPlus #PrimeDay #Ecommerce #Retail #Sales #Membership #Walmart #AmazonPrime #RetailTrends

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🚀Thriving in Q3: Walmart Marketplace Edition!🚀July Kickoff:As the sun blazes overhead, the demand for summer essentials isn't cooling down anytime soon. Think of chic sunglasses, breezy sun hats, and must-have adventure gear like portable coolers. And let's not forget the star of the show—4th of July! Expect a burst of demand for everything from smart barbecue setups to patriotic fashion. 🕶️🎆🔍Key July Insights:🔶 Performance Analysis:Examine your placement performance. How does it stack up against last month?🔶 Keyword Optimization:Unlock new potential with a deep dive into your keyword performance. Identify what's working!🛍️Walmart Plus Week Magic:It's our response to Amazon Prime Days and a goldmine for savvy sellers. Maximize this week with strategic keyword planning and smart budget adjustments.🔥Strategic Moves for Walmart Plus Week:🔶 Budget Watch:Monitor spend to ensure you're maximizing every dollar.🔶 Data-Driven Decisions:Use real-time analytics to pivot and capitalize on trending items.August Prep:As thoughts turn from beach days to school halls, gear up for a spike in searches for everything academic—from stylish yet functional backpacks to tech tools ready to ace the classroom. 🎒💻📈August Game Plan:🔶 Impression Share Focus:Post-Walmart Plus Week is perfect for assessing your competitive stance. How much of the market pie can you claim?🔶September Outlook:Beyond the books, September ushers in the fall frenzy with an eye on cozy essentials and gearing up for NFL season. Sports fans, get ready! 🍁🌐September Strategy:🔶 Q4 Prep:With Q3 closing, it's crucial to adjust your sails. Lighten up on ads and switch to high-impact tactics like flash sales to keep the flywheel spinning.💡Pro Tip:Leverage slower months by transforming ad spending into direct consumer savings—think coupons and exclusive deals. It's about adding value where it counts.🔗Let’s Connect & Conquer:How are you tackling Q3 challenges? Drop your strategies or questions below. Let's make the most out of this quarter together!#WalmartMarketplace #WalmartConnect #WalmartConnectCommunity #Walmartads #ppc #walmartppc

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Maximiza la visibilidad en Amazon con segmentación automática Las campañas automáticas aumentan significativamente la visibilidad.Con la estrategia adecuada, mejoran tienen mejor alcance en la parte de consideración, en el embudo de ventas.Si has evitado el auto-targeting, ¡ahora podría ser el momento de reconsiderarlo!📈 Productos Patrocinados > Segmentación Automática > Grupos de Segmentación Cuatro grupos de segmentación para aprovechar:🔶 Coincidencia Cercana y Coincidencia Amplia: Aparecen en los resultados de búsqueda.🔶 Complementos y Sustitutos: Aparecen en las páginas de productos.Analizar estos grupos por separado puede mejorar los resultados.Vamos a sumergirnos juntos en una comparación de rendimiento:✨ Coincidencia Cercana vs. Coincidencia Amplia ✨🔶 Ratio de Ventas de Anuncios vs. Gasto en Anuncios: $3.56 RoAS vs. $3.55 RoAS🔶 Tasa de Conversión de Anuncios: 12.80% CVR vs. 9.60% CVR (diferencia del 33%)🔶 CPC: $1.11 vs. $0.76 (diferencia del 25%)Una adecuada optimización de las pujas puede asegurar un RoAS estable a pesar de las diferencias en CVR. Gestión de Bids y Estructura de Campaña:💡 Divide los grupos de targeting basándose en las diferencias de CVR y CPC. Además, implementa estas estrategias clave:🔶 Palabras clave negativas: Limita la visibilidad para ciertos términos de búsqueda que ya están funcionando bien.🔶 Ajustes de Ubicación: Ajusta para impulsar la visibilidad, especialmente en las páginas de productos para Sustitutos y Complementos para recopilar más datos de ASIN.#amazonppc #amazonads #amazonmexico #amazonespaña

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🚀 Informes On-Demand de Walmart ConnectVamos a sumergirnos en algo emocionante para nuestros geeks de las hojas de cálculo: ¡Cuota de Impresiones de Términos de Búsqueda!Pero primero, un rápido repaso sobre los Anuncios de Walmart 👇🏼🛒 ¿Qué es Walmart Connect?Walmart Connect es como el centro estratégico para que tus productos sean notados en la enorme plataforma en línea de Walmart.Piénsalo como tener vallas publicitarias en un centro comercial virtual.Cuando tienes un producto, por ejemplo, el último gadget tecnológico, Walmart Connect te ayuda a asegurarte de que aparezca justo donde los compradores potenciales son más propensos a verlo.Ahora, sobre nuestro tema del día 👇🏼📈 Presentando: Participación en Impresiones de Términos de BúsquedaEsta nueva función de Walmart Connect actúa como una herramienta de análisis de mercado.Imagina el mercado completo de un producto como un pastel.Cada porción representa cuánta visibilidad obtienen diferentes productos cuando los clientes buscan palabras clave como "últimos gadgets tecnológicos."El informe de Participación en Impresiones de Términos de Búsqueda te dice qué tan grande es tu porción del pastel, esencialmente, con qué frecuencia aparece tu producto en la parte superior de los resultados de búsqueda en comparación con la competencia.🎯 Por qué esto es importante para tiDominio de Palabras Clave: En el marketing digital, dominar una palabra clave significa sobresalir en los resultados de búsqueda relacionados con tu producto. Este informe te permite saber si realmente "posees" una palabra clave o si hay más trabajo por hacer.Visibilidad en la Parte Superior: También revela la visibilidad de tu producto en la parte superior de los resultados de búsqueda. Si tus productos no están alcanzando los primeros lugares, podría ser momento de ajustar tu estrategia, posiblemente aumentando tus pujas.🔧 Disponibilidad y UsoEsta herramienta ya está disponible en advertising.walmart.com y proporciona información utilizando datos de los últimos 30 días. Actualmente, admite datos para productos patrocinados, con planes para expandirse a marcas patrocinadas pronto.Tengo que decir que es mi informe favorito de todos.#WalmartConnect #WalmartAds #Ecommerce #DigitalShelf #Media

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Launch your brand on Amazon 🤔I'm excited to share some fresh insights as I test a new microphone. Let me know how it sounds!Today, I'm diving deep into advertisingfor those launching a product or brand from scratch. Here’s what you need to know:🚀Starting Strong:Ensure your product is retail-ready with standout packaging and compelling A+ content. This is non-negotiable in today’s competitive market.📊Advertising Essentials:The Amazon advertising landscape has evolved dramatically. From sponsored display videos to advanced targeting options, it’s a whole new game. But remember, the basics still matter:Sponsored Products generate roughly 80% of advertising sales by blending seamlessly with organic results.Sponsored Brands: Consider them, especially video ads, as they significantly differ in performance and strategy.🔑Key Strategies for up and coming brands launching on Amazon:Start withexact-match keywordsto fine-tune your approach.Begin with a manageable number of keywords to optimize data collection and ad spend efficiency.🤔Why This Matters:Understanding the click-through and conversion rates early can help you adjust your strategy swiftly, ensuring you’re not just spending but investing where it counts.Always monitor ACoS or ROAS to gauge your campaign’s effectiveness.Keep an eye out on your targets CVR and CTR to know where you could be allocating more budget and continue building momentum on top on. I'm here to help you, so don’t hesitate to reach out if you plan to launch on Amazon or have any questions.👋Stay tuned for more updates and tips from BTR Media. Your support means the world!

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At 20, I found myself with $58,000 in business debt in a third-world country.If you're familiar with global interest rates, you'll know they can range anywhere from 12% to 48% APR, influenced by country risk, federal rates, and bank rates.How did I get into such significant debt at a young age? I was all-in to push our end-of-year sale on Amazon.com. It takes money to make money, and based on demand and our pace, we knew we needed to go all-in. We were compliant with Amazon's terms of service and heavily invested in the brand consideration and purchase stages of the funnel. Much of our advertising investment was coming back in sales, so aside from the inventory, we didn’t put much money upfront.After several months in the red, it happened—we turned a profit so substantial it covered all our multiple five-figure monthly losses. We proved the model.Looking back, experiences like this have made me incredibly conscious of the human element in building a brand. We fear not making it and losing, yet we meticulously pay attention to the details to thrive and take our brand to new heights and other marketplaces.At BTR Media, we manage more than ads. We manage expectations, emotions, and cycles, (taking a $5 million business to a $25 million business)… We understand the intricacies of scaling and the importance of aligning marketing strategies with business goals. Every campaign is crafted not just to drive sales, but to build brand equity.In “business” (life actually), it's not just about numbers—it's about people, stories, and experiences. Our approach at BTR Media ensures that every brand we work with can navigate the complexities of growth, turning challenges into opportunities and vision into reality.Let us help you grow. #Entrepreneurship #BusinessGrowth #BrandBuilding #AmazonSales #StartupJourney #MarketingStrategy #SustainableGrowth

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